Where next? is a global movement to put climate adaptation and resilience at the heart of tourism’s climate transition.
Tourism depends on thriving environments and communities, yet destinations now face mounting costs, growing uncertainty from climate change, and increasingly vulnerable landscapes and attractions. Many risk losing the very foundations their visitor economies depend on.
Cutting emissions is essential, but it’s not enough. Tourism must support a shift to a more resilient and fair future for the people and places it relies on. Read on to find out how you can be part of this change.
The aim
This initiative seeks to establish the conditions necessary for climate adaptation in tourism to be both effective and just.
The aim is to accelerate adaptation and resilience by changing the way that tourism is planned and managed. The initiative involves four practical, interconnected ideas that would allow tourism to course-correct, at the scale and pace needed, towards climate resilience, economic viability and social equity for destinations worldwide.
These ideas draw on insights from our work with destinations around the world and global feedback from stakeholders across governments, businesses, academia and civil society.
The initiative aligns with the final three pathways of the Glasgow Declaration on Climate Action in Tourism: Regenerate, Collaborate, and Finance.
Four ideas to change tourism
- Understand the risks – with a Destination Climate Risk Register. A shared, open-source system that translates climate science into decision-ready risk profiles for destinations, guiding investment, insurance, and policy where they are needed most.
- Mobilise the money – through a Tourism Resilience Fund. A connected set of funds, backed by climate-aligned banks and corporate deposits, that channel fair, transparent finance into climate resilience for tourism-dependent communities.
- Build the capacity – with a Tourism Transition Facility. A global support facility that helps destinations, SMEs, workers, and institutions to design and deliver just transition plans, turning risk data and finance into real-world change.
- Require a fair deal for communities – with Equity-based KPIs and Standards. A Tourism Equity Index and core set of KPIs and standards to ensure all major tourism investments demonstrate community consent and deliver tangible local benefits, protecting tourism’s social licence to operate.
We aim to set out a practical roadmap to turn these four ideas into reality. This work will define early priorities, a portfolio of pilot projects, leadership roles, resourcing needs and what success looks like.
Read more about these ideas in our report, Where Next? A Global Action Agenda for Tourism’s Climate Transition – the report is free to download.
Where Next? A Global Action Agenda for Tourism’s Climate Transition
Where next? is a global movement to put climate adaptation and resilience at the heart of tourism’s climate transition.
Where Next? A Global Action Agenda for Tourism’s Climate Transition
Sponsorship
As the Where Next? initiative continues to evolve, we’re developing new opportunities for organisations to support practical action that strengthens destination resilience and improves outcomes for communities.
Whether you’re interested in supporting collaborative research, developing practical solutions or helping bring partners together, we’d be pleased to discuss opportunities that align with your priorities.
Current sponsorship opportunities include:
Big idea sponsor
Support one of our four areas of work: understanding risk, mobilising finance, building capacity or creating a fair deal for destinations and communities.
Includes: recognition across relevant communications and publications, opportunities to engage with destinations, partners and experts, regular updates on progress and learning, and involvement in relevant events and discussions.
Project sponsor
Support the development or delivery of a specific initiative.
Includes: project-specific recognition, opportunities to engage with participating partners and destinations, and project updates and impact reporting.
Place-based sponsor
Support work in a particular destination or region, helping develop practical responses to local priorities and climate risks.
Includes: recognition as a regional partner, opportunities to participate in workshops and events where appropriate, and shared learning from the work.
Podcast sponsor
Support a new podcast series, produced in partnership with the highly respected It’s a Journey team, exploring practical ideas, collaborations and innovations emerging from the initiative.
Includes: sponsor recognition across the series and association with thought leadership and practical solutions.
We can also develop bespoke sponsorship opportunities tailored to your organisation’s interests and objectives.
Interested in finding out more?
We’d be delighted to discuss how your organisation could support the next stage of the Where Next? initiative. Please get in touch.
‘Where next?’ was launched in 2025 in partnership with Cuidadores de Destinos and supported by Preferred Travel Group and Beyond Green as the lead accommodations partner, The Travel Corporation as lead tour operator partner, Turismo Islas Canarias as lead destination, and Finn Partners.
