Our Team

I’ve worked in tourism and conservation for many years and have a personal and professional passion for travel. I’ve worked with destinations and industry partners globally, and believe we must continue to build momentum for our movement, maximising the benefits of tourism for people and nature.

I have worked in the tourism sector for more than 15 years, with a background in the development of tourism public policies and strategies for destinations and the implementation of sustainable tourism projects. I have a particular interest in applying a regenerative approach to tourism management.

I head up Travel Forward’s research and advocacy efforts and the communications team, and I am the main point of contact for journalists. I’ve been in the role since 2012, and have a background in both charity and government communications. Of course I also love to travel!

I am a strategic advisor with nearly 30 years’ experience in travel and tourism research and intelligence. I advise global brands and destinations on consumer trends, digital change and sustainable innovation, and am the author of Future-Proofing Travel (2025).

I’m a charity communications specialist, with over 15 years experience. My role includes shaping content and communications that engage audiences in our mission and invite tourism organisations worldwide to be part of creating a better future for communities in tourism destinations.

I am a writer and strategist working to ensure a sustainable and regenerative future for tourism. I co-founded Tourism Declares and co-authored the Glasgow Declaration, which both aim to support and accelerate climate action in tourism.

I have over 10 years of experience working with destination organizations and industry associations, and I hold an MSc in Responsible Tourism Management. I am particularly passionate about empowering tourism stakeholders to take action toward a regenerative and low-carbon future.

I have nearly 15 years’ experience across sustainable tourism and international development. I design practical training and tools that help destinations and businesses embed climate action, strengthen resilience, and turn complex sustainability challenges into clear, actionable strategies.

I lead our programme of projects with our global partners. I bring a background in law and an MSc in Responsible Tourism Management to my work, supporting the sector to adopt strategies, policies and most importantly practical actions that maximise tourism’s value for people and places.

I joined TF in 2014 and have over 20 years’ experience spanning international development, sustainable tourism, and climate action across 32 countries and four continents. I have a longstanding interest in Latin America and the Caribbean, and speak fluent Spanish.

My role is to lead and manage all aspects of the organisation’s finances. I also oversee the operational aspects of the charity, including IT, HR support and contract management, providing support to the team in the delivery of their work.

Cathy Ritter has led state tourism offices in both Colorado and Illinois and is widely credited with initiating a sustainable tourism movement in the U.S. Currently, she heads Better Destinations LLC, a consulting business focused on destination planning and responsible travel.

Charlotte is the founder of A Bright Approach, a management consultancy specializing in business strategy, sales, & marketing for travel technology companies. Fluent in four languages and with extensive global experience, she serves as a strategic advisor and moderator at major industry events.

Debbie is a business leader and communicator who is trusted by senior leadership, boards, and stakeholders. She successfully ran her own business for twenty years as well as leading travel at Four Agency Worldwide for more than a decade.

Georgette is Founder of Clynice Travel & Tourism Consulting, which focuses on market research, analysis, and strategy. Georgette is based in the USA and is a Northeast chapter Board Member of the Travel & Tourism Research Association.

Helen Marano is the Founder and President of Marano Perspectives. She brings extensive global experience in government and industry relations including leading roles at WTTC, the US National Travel and Tourism Office and Longwoods International.

Jane is Sustainability Director at easyJet PLC, where she drives sustainable business activity across the airline and easyJet Holidays, a tour operator. Jane is also an Executive Board Member of the Global Sustainable Tourism Council.

Manal is one of three co- founders of Gateway To Egypt for tourism research & travel marketing and Great Wonders of Egypt for responsible & sustainable travel. In addition to her private operation, Manal is also the MENA region Executive Director of Adventure Travel Trade Association (ATTA).

Megan is Senior Manager, Natural Climate Solutions at Salesforce. Based in the USA, Megan has experience in marine sciences and of driving innovative solutions in circular economy, blue foods, climate mitigation and adaptation, and coastal resilience for the tourism sector.

Natasha is a policy and advocacy professional with extensive experience in strategic campaigns, policy development & governance. She has held senior policy roles in organisations such as Airbnb & currently lends her expertise to global policy programme development, with a focus on ESG topics.

Noel is the founding partner and Chairman of Sunvil Holidays, since 1973. He is a board member of AITO and between 2013 and 2019 he was Chairman of ABTA. Noel is the Chairman of AGTA (Association of Greek Cypriot Travel Agents and Tour Operators).

Semsi is Turkey Programme Manager at the TUI Care Foundation. Based in Turkey, Semsi managed the Travel Foundation’s projects in the country until 2022, leading two successful initiatives that linked small-scale producers with a large, mainstream tourism supply chain.

Shannon is Chief Sustainability Officer for The Travel Corporation (TTC) and Head of the TreadRight Foundation, overseeing the sustainability at TTC’s portfolio of 10 travel brands. Shannon has over 20 years of international experience in tourism development and delivery.

Based in Melbourne, Australia, Susanne is Global Environmental Impact Manager for Intrepid Travel. Susanne has dedicated over 15 years to fighting climate change and is helping lead Intrepid, and the wider travel industry, to a low carbon economy through science-based approaches to decarbonization.