Data-driven foresight for destinations and travel businesses.
Impact Insights is our flagship insight offer, delivered with global travel foresight expert Caroline Bremner.
These sessions cut through complexity to provide decision-ready intelligence on the forces shaping the future of tourism, using the most impactful data, trends and strategic insight from across travel and beyond.
Each session is a high-impact presentation and facilitated discussion. Sessions are designed to help organisations answer three critical questions:
- What is changing in the global travel system?
- What does this mean for us?
- What should we do next to remain competitive, resilient and responsible?
- Sessions can be tailored for destinations, travel businesses, or fully customised to your priorities.
Who it’s for
Leadership teams and cross-functional groups at both strategic and practitioner level, including:
- Destinations – national, regional and city destination organisations and their tourism ecosystems
- Travel businesses – tour operators, accommodation providers, airlines, platforms and travel brands
We’ll help shape the session to suit the conversation you want to have and the decisions you need to make.
Benefits
You’ll gain clear, credible insight to support strategy and planning, plus a shared understanding of emerging risks and opportunities.
Impact insights support:
-Long-term destination or commercial strategy
-Market prioritisation and product innovation
-Brand resilience and future competitiveness
-Future-proofing visitor economies and delivering benefits for local communities
-Sustainable and profitable transformation
Key insights include:
-Macro-economic, geopolitical and socio-demographic shifts
-Future traveller demand, emerging source markets and new segments
-The Travel Foundation’s top impact trends on growth, climate and inequity
-Consumer trends shaping the customer journey
-Digital transformation and the role of AI in tourism
-Best practice case studies from travel and beyond
All sessions draw on best-in-class global travel intelligence on growth, climate risk and equity.
Book your impact insights session
Watch our latest Impact Insight Bite
Impact Insight Bites are short videocasts giving you a snapshot of why the data matters and helping you to stay ahead of the trends shaping tourism. Each episode explores an emerging issue, backed by data, examples and practical implications for destinations and businesses.
Here, our Data Insights Specialist, Caroline Bremner and our Head of Impact, Rebecca Armstrong explore how regeneration can strengthen destination resilience.
