This report, published by the Travel Foundation, Cornell University’s Centre for Sustainable Global Enterprise and EplerWood International describes how destinations must uncover and account for tourism’s hidden costs, referred to as the “invisible burden”. Failing to do so puts ecosystems, cultural wonders, and community life at increasing risk, and places the tourism industry on a weak foundation that could crack under its own weight.
Click here for examples of the invisible burden, and learn more in this animated infographic:
Improving destination management
Amid increasing concern about “overtourism” and calls from within the travel industry for improved destination management, the report uncovers root causes for the problem and offers logical and integrated analysis of why it is transpiring. It concludes that destination managers will need to sit at the new nexus between data on tourism demand the supply of resources to support the tourism economy.
The report suggests that the risks tourism destinations and businesses face must be openly and transparently reviewed with more science-based, data-driven analysis including,
- New local accounting systems that capture the full range of costs stemming from the growth of tourism, in place of an incomplete set of economic impact measures.
- New skills and cross sector collaboration, underpinned by data and technology, to achieve effective spatial planning, manage demand for public utilities and services, and evaluate the availability of vital, local resources.
- New valuation and financing mechanisms to redress debilitating under-investment in infrastructure and local asset management and enable the transition to low-carbon destination economies.
Vulnerable destinations
The most vulnerable destinations are those with
- A high risk of climate change impacts which would disproportionately affect a visitor economy – for instance, island states
- A fast-growing middle class, which is driving tourism growth at unsustainable levels – for instance, in Southern and Southeast Asia
- High economic dependence on tourism, for instance, in the Caribbean
- Local government with a low ability to manage tourism growth, in terms of budgets and human capital – a problem that has been found in both advanced and emerging economies
“The earth’s greatest treasures are cracking under the weight of the soaring tourism economy. New data-driven systems to identify the cost of managing tourism’s most valued assets are required to stem a growing crisis in global tourism management. With the right leadership, finance and analysis in place, a whole new generation of tourism professionals can move forward and erase the invisible burden while benefiting millions around the globe.”
– Megan Epler Wood, Principal report author
The report draws upon academic literature, case studies, expert interviews and media reports, and provides a wealth of examples of the invisible burden. Examples are drawn from Thailand, Mexico, and the Maldives, as well as Europe, Africa, and Latin America. The report also gives insights into types of data-driven systems, such as GIS mapping tools and the Smart Cities concept, which can address growth issues and facilitate new forms of investment.
Report authors:
- Megan Epler Wood (Managing Director, Sustainable Tourism Asset Management Program at Cornell University; Owner and Principal of EplerWood International)
- Mark Milstein (Clinical Professor of Management at Cornell University)
- Kathleen Ahamed-Broadhurst (Senior Writer & Researcher, EplerWood International)
