We’re proud to announce a new partnership with Travel Nevada, aimed at maximising the benefits of tourism for communities across the state. Through this collaboration with Travel Nevada, we seek to ensure tourism plays a key role in strengthening local rural economies, while promoting environmental stewardship and enhancing quality of life for all Nevadans.
Together we will work with tourism stakeholders across Nevada to shape Nevada’s first state-level destination stewardship plan, setting ambitious goals for economic growth, community resilience, and environmental protection and establishing indicators to track progress against these.
The plan will, in turn, support the integration of destination stewardship into Travel Nevada’s Destination Development program, a tourism-based community planning program which enables Nevada’s rural communities to be more intentional about growing their visitor economies. We will place a strong focus on ways to distribute tourism’s economic benefits to rural communities while safeguarding residents’ quality of life and protecting the local environment.
The initiative will also provide messaging for stakeholders and visitors, as well as examining ways to positively influence visitor behavior, including working with the nonprofit Leave No Trace.
Nicole Orsua, Chief Industry Development Officer for Travel Nevada said:
“We are thrilled to partner with the Travel Foundation. Our aim is to enable communities across the state to gain greater social, environmental, cultural, and economic benefits from tourism.
“While destination stewardship is already integrated into Travel Nevada’s Industry Development Goals, this initiative will provide our first overarching strategy and plan of this type to align state-wide and regional goals, as well as ensuring stewardship is fully integrated – not separate – from broader marketing and development strategies. A key part of this process will be identifying priority investments on the ground in communities to ensure long-term success.
“Beyond Nevada, working with the Travel Foundation enables us to create what we hope will be a compelling example so we can showcase our efforts on a global stage, inspiring other destinations around the world.”
Jeremy Sampson, CEO of the Travel Foundation said:
“We’re excited to partner with Travel Nevada in developing the state’s first destination stewardship plan. This is a crucial step toward enabling more communities across Nevada to benefit from tourism. Our role will involve building a strong business case for tourism stewardship and helping stakeholders gain the knowledge and skills needed to make their vision for a thriving tourism sector a reality.”
